Episode 84 – Farnaz Wallace: The New World Market Place (Part 2 of 2)

Farnaz Wallace, part two of a two-part conversation. Farnaz Wallace is a consultant and speaker who draws on her years as former Executive Vice President and Chief Marketing Officer at Church’s Chicken to discuss the New World Market place and three major macro trends: the shifting role of women at home and at work, the new values and ideological power of youth culture and the growth and influence of multicultural consumers and societies. This has implications not only for corporations in understanding their customers but also for organizations in both the LGBT and mainstream in attracting volunteers and serving the community. This episode focuses on her new book “The New World Market Place” and the macro trends on youth and multiculturalism. Farnaz also talks about returning to Iran for a visit in 2000 for the first time in over twenty years and also what the Iranian people are really like.


Farnaz Wallace, Consultant and Speaker


Farnaz Wallace, my husband Rodolfo Arredondo and I together with friends at a Persian restaurant in Dallas in March 2012


The New World Marketplace: How Women, Youth And Multiculturalism Are Shaping Our Future – Farnaz Wallace’s new book (Amazon Books | Powell’s Books | IndieBound), published in 2012


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Websites Featured in This Episode
We Love You – Iran & Israel
Episode 43 – Arsham Parsi, Iranian Refugee Activist and Founder of Iranian Queer Organization


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